What is needed
1) Website Analysis – The website has to be analyzed to find out issues we need to be done.
2) On Page Optimization – This step is to fix all the issues and errors we are having in our website. I will explain you all the issues which can be done by me and on which I would be requiring developer’s help.
3) Competitor Analysis – In this, there is need to analyze competitors, look up on their websites and create the strategies & plan of action they are working on to get the rankings and traffic soon.
4) Keyword Research – Need to work work on the process and find the best keywords which will work for your website after analyzing them on the basis of competition and monthly searches.
5) Meta Tags Optimization – This is the most important and technical task of website optimization as the search engines gives high preference in listing out the search results. I will create tags collaborating with keywords. It will help us to rank the keywords soon.
6) Off Page Optimization (only ethical techniques) – Perform Off Page optimization techniques and create high quality backlinks on relevant pages. Please have look on the below techniques I will work on in detail -
Business Listing - There are different businesses listing sites for different countries. Business Listing helps to increase the Brand popularity as well as ROI of any business. Search engines consider them as quality links which will help in increasing the ranking of our website.
Classified Posting - We can post Descriptive Ads for the products or services to the popular classified websites. It helps in increasing traffic and sales.
Article Submissions - We can create quality & optimized content related to the theme of the web page for article posting. Then we will do daily submissions of the created article in the article directories of that particular subject or category related to the content theme of the web page. This will increase the back-links to the website which will in turn increase web traffic and sales.
Press Releases - This is also an interesting way to promote the services offered on the website which will automatically increase targeted traffic on the website. Press Release is now days very popular and an interesting way of social media optimization. So, we will also do press release about the services that the website is offering. Also press releases for the promotion of any new service launched on the website will also be a part of it.
Question and Answer Participation - Participation in question answering website such as Yahoo Answer, Aol, Quora.
Web2.0 submission - Submitting content on web2.0 website such as Squidoo, Hub Page, Live journal, tumblr, and further using these links on various submission aspects.
Blogs Commenting - Professionally comment on the relevant blogs. It is another great way to improve or promote the website among the daily bloggers. Following Commenting Platforms